Because Care Nurtures Possibilities
Our goals which find their roots in reality.
We're farmers ourselves.
We soil our hands to make clean eating & healthy-living more accessible. We’ve walked the farmer’s mile to understand the nuances of sustainable farming. We preach what we’ve practiced.
We grow, when our farmers do too.
We strive to nurture an equitable balance between our farmers and customers. Straight from the finest farms comes our produce.
We have nothing to hide.
Nature’s wisdom teaches us to be true and honest. Our values are rooted too. For anyone interested, we’re always a foot forward to invite you to our farms and be part of this journey.
We hope to change the way food grows.
We aspire to make conscious eating second nature. Being responsible for what we grow, how we grow, and bringing the best through sustainable practices is the first step to it. Your choice in choosing us translates to the ethos of this concept.
We’re Fresh.
We grow primarily within a 150KM radius of your home.
We deliver within 16-20 hours of harvesting.
When it comes to fruits and vegetables, freshness determines everything from nutrition to taste
- We’re peri-urban, which means most of our farms are not further than 150km away from the cities wherein we deliver. That’s why we promise our customers fresh produce within 16-20 hours of harvesting.
- Our seasonal varieties also come from what is local to its native. We expedite with care. Being farmers ourselves we know how to protect the best interest of the harvest and our benefactors.
- At every stage, our quality control team weeds out any fruit or vegetable that doesn’t meet our standards of freshness.
- We make sure our highly perishable produce, such as greens, are handled and delivered in ice boxes so as to preserve their inherent freshness and nutritional value.
We’re Clean.
We use greenhouse and hydroponic techniques efficiently.
We have expert agronomists who guide our farmers from seed to harvest.
We take great efforts to grow our fruits and vegetables in a clean manner. That also means we try our best to ensure zero contamination.
- Our in-house agronomy team, which comprises over 10 members, are experts in the art of precision farming. They share their knowledge and learning continuously with farmers, so as to help them maximise their yield and minimise farm losses.
- Most of what we grow is carefully nurtured in controlled greenhouse environments using efficient greenhouse and hydroponic techniques. This also allows us to grow seasonal produce all year round.
- The same amount of vigilance, care, knowledge sharing and accountability is ensured in our managed & sourced farms. Be it open fields or protective farming.
- We also use drip irrigation to ensure responsible and sustainable water usage.
- Mulching is often undertaken to encourage the growth of beneficial micro-organisms, to conserve moisture in the soil, and to prevent and control growth of weeds.
- We ward off pests using natural techniques, such as growing complimentary crops on the periphery of our fields which act as natural barriers.
We’re rooted in Community.
We work with small farmers to substantially increase their yield.
We help them increase their profits and minimise wastage.
We were sure right from the outset that we wanted to create a healthy ecosystem which benefited farmers and customers alike. Over years, our model strives to achieve just that. We couldn’t be more grateful for what our farmers bring to the table.
- Our collaborations with small farmers are meaningful. They are not only better represented but better heard.
- With the expert intervention of our Agronomy team right from seed to harvest, we’ve been able to increase farm yield multifold, and have also reduced wastage.
- At a time when farmers are migrating to cities to embrace alternate paths, our community of farmers have grown, prospered, and fallen in love with the art of farming all over again.